Your best marketing tool is your website. Even if you generally rely on client referrals, a website with eye-catching graphics and useful content can help you stand out from the crowd and boost your revenue.
But exactly, what is a marketing website?
A website is a place where you can display information about your company, services, and products. Hospitality businesses, such as hotels, cafés, and restaurants, or professional service providers, such as legal firms, tax accountants, migration agencies, export and import companies, and investment funds, all require a well-designed website. An e-commerce website is for you if you are a retailer. A decent website may help your company become more visible and professional. As a result, it is essential to select a reputable and skilled website consulting and development firm. So, they can fully grasp the essence of your business and deliver it online, through a exceptionally stunning website.
What should be included in marketing website?
A home page
The homepage is the central hub of your website and serves as the public face of your company. Your homepage may both drive readers to different parts of your site and act as a conversion funnel. A homepage can take many different forms, but while designing one, keep in mind the homepage’s function as the main navigation and focus of attention for site visitors. Right away, make it clear what the company does and what its unique value proposition (UVP) is. You must also guarantee that customers have a basic grasp of your business after scanning over the homepage. In a nutshell, a visually appealing look and well organizing are the two key elements of a homepage.
An About page
An About page is a component of your website where visitors can learn more about you and what you do. It should include information such as the company’s history, team members, vision and mission, your professional skills and expertise, as well as the business’s clients and partners. In a nutshell, the company About Page is similar to your resume. We must persuade customers that we are a good match for them, and customer can rely on us. Keep it concise, yet informative and persuasive.
It’s unlikely that your services page is the first item visitors view when they visit your website. They may have found your service page through blog postings or Google searches. Give people a high-level overview of what you do and the unique value you provide before asking them to go into the details of each of your services. On a services page, the most important goal is to address the customer’s pain point and make them feel that you understand their concerns. A brief summary of the services, calls to action, testimonials, or event Q&A should all be included.
Some must have features
Contact Information Everywhere; A Blog page; Testimonials & Case Studies; Live Chat; Images/Video of Your Team & Work; Subscription Offer; Search Functionality; social media attachment; booking appointment form. You name it, we do it. Or if you have no idea where to start, drop us your email, we will sort that out.
SEO optimization; Customer Relation Management sytem; Email Marketing function; User behaviour tracking & survey.
We are not just an experienced team, our team also value time commitment and we’re the expert in digital consulting. We know whether you should go with Wix, WordPress; Magento; Shopify and we will develop a solution that fits with your needs and scale.