“Website promotes your business 24/7. No employee can do that!” – Paul Cookson –
Yes, your best marketing tool is your website. Even if you generally rely on client referrals, a website with eye-catching design, useful content and user-friendly functions can help you stand out from the crowd and boost your revenue!
“Website promotes your business 24/7 No employee can do that!” – Paul Cookson.
Yes, your best marketing tool is your website. Even if you generally rely on client referrals, a website with eye-catching design and useful content can help you stand out from the crowd and boost your revenue!
But exactly, what is a marketing website?
A website is a place where you can display information about your business, products and/or services. All kinds of businesses, including hospitality businesses (such as hotels, cafés, and restaurants) or professional service providers (such as legal firms, tax accountants, migration agencies, export and import companies, investment funds, etc.) all require a well-designed marketing website. If you are a retailer, an e-commerce website is the best solution for you.
A decent website may help your business become more visible and professional. As a result, it is essential to select a reputable and skilled website consulting and development firm. So, they can fully grasp the essence of your business and deliver it online through an exceptionally stunning website. We are here to help you and your business!
What should be included in a Marketing Website?
Homepage is the central hub of your website and serves as the public face of your business. Your homepage may both drive readers to different parts of your site and act as a conversion funnel. A homepage can take many different forms, but while designing one, keep in mind the homepage’s function as the main navigation and focus of attention for your website visitors. Right away, make it clear what the business does and what its unique value proposition (UVP) is. You must also guarantee that customers have a basic grasp of your business after scanning over the homepage. In a nutshell, a visually appealing look and well organising are the two key elements of a good homepage.
About Us page is a component of your website where visitors can learn more about your business and what you do. It should include information such as the company’s history, team members, vision and mission, professional skills and expertise, as well as the business’s clients and partners. In a nutshell, the About Us page is similar to your resume. You must persuade your prospective customers that you are a good match for them, and they can rely on you and your business. Keep your About Us page concise, yet informative and persuasive!
It’s unlikely that your Service/Product page is the first site that visitors view when they visit your website. They may have found your Service/Product page through Google searches, digital ads or blog postings. You should give people a high-level overview of what you do and the unique value you provide before asking them to go into the details of each of your services. On a Services/Product page, the most important goal is to address the customer’s pain points, make them feel that you understand their concerns, and most importantly, the Service/Product that your business is offering can help them to solve their problems. Additionally, call-to-action buttons, customers’ testimonials, and a Q&A session related to that particular Service/Product should also be included.
A comprehensive website should also have some essential features such as Contact Information, Blogs page, Testimonials & Case Studies, Live Chat, Portfolio Library, Subscription Offer, Search Functionality, Social Media Attachment, Booking Appointment or Enquiry Form. You name it, we do it! Or if you have no idea where to start, contact us now and we will sort that out!
SEO optimisation, Customer Relation Management system, Email Marketing function, User behaviour tracking & survey.
Individuality is key
We make sure that your website doesn’t end up looking generic or standard. We put you at the forefront of the design and do our best to embody your voice and individuality, to maintain authenticity.
Learn to love the process
Websites are not born in a day. They take time and thought to create the finished product. Our web design experts will go back and forth with you to tweak and adjust as we go until you are absolutely happy with the result.
We make your dreams come true
Whatever your style and however you envision it, it’s our job to make that dream come true. Our highly skilled and experienced team of professionals will develop a solution that fits your needs and scale.