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Landing Page

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

01.
Our Approach

Call to action (CTA) focus

Landing page is not designed to give a detailed history of your company. Customers go to your landing as they believe in what you’ve promised with them. Therefore, we always consult our clients to be direct on what they the brand can offer for their customers. You only have a few seconds to keep the customers on your landing page. Keep it short and concise!!

User Friendly

The last thing you want is to not be able to navigate your own website. If the site is not user friendly, it will not gain any traction. That is why we always keep it user friendly in mind to ensure that once people land on the site, they will be sticking around.

Good content & visual

Good content, clear message and attractive designs are the key elements of a landing page. Before designing any landing page, we always host numbers of meeting to make sure that our team has fully captured the intention of the campaign. No campaign is done with half-hearted attitude from us. Your success is our pride!

05 Elements of a Good Landing Page

Unique design.

First impressions are everything. When a potential lead lands on your page, you have a matter of seconds to reach them before they leave again. One of the most important elements of any lead nurturing landing page is a custom design that is eye-catching, uncluttered, and easy to read.

Mobile responsiveness.

Your page should also be fully responsive for mobile. As more people than ever use their smartphones to find information, you have no excuse for using a design that only looks good when viewed on a computer. Invest in a responsive design that can be viewed on any device

Contact information.

You should also make it easy for leads to contact your company. Include email address and/or contact form as well as contact numbers. The more information you include that helps people find you, the easier it will be for them to reach you.

Testimonials.

Another way to build trust is showing real-life people who have benefited from your product or service. Testimonials are a great way to encourage rapport, too. People are more likely to relate to reviews from customers than they are to information that you provide about your company.

Call to Action.

This is the core feature of your landing page? What do you want people to do? Which sounds more attractive – Submit this form or Get Your Free Website Assessment Right Now! Make sure you are telling people what you want them to do, and what they will get out of it if they do.

Process
01.

Identify your Audience

02.

Define your Most-wanted Action

03.

Define your Message

04.

Design your Landing Page

05.

Put it all together

Works