In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
05 Elements of a Good Landing Page
First impressions are everything. When a potential lead lands on your page, you have a matter of seconds to reach them before they leave again. One of the most important elements of any lead nurturing landing page is a custom design that is eye-catching, uncluttered, and easy to read.
Your page should also be fully responsive for mobile. As more people than ever use their smartphones to find information, you have no excuse for using a design that only looks good when viewed on a computer. Invest in a responsive design that can be viewed on any device
You should also make it easy for leads to contact your company. Include email address and/or contact form as well as contact numbers. The more information you include that helps people find you, the easier it will be for them to reach you.
Another way to build trust is showing real-life people who have benefited from your product or service. Testimonials are a great way to encourage rapport, too. People are more likely to relate to reviews from customers than they are to information that you provide about your company.
Call to Action.
This is the core feature of your landing page? What do you want people to do? Which sounds more attractive – Submit this form or Get Your Free Website Assessment Right Now! Make sure you are telling people what you want them to do, and what they will get out of it if they do.