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MARKETING FOR A RESTAURANT

Intelligence4Start offered a high-engaging and targeted digital marketing strategy leads to the successful launch of a Vietnamese restaurant. We helped our client to bring Vietnamese authentic food to Australian market.
CLIENT

Truly Viet

YEAR

2019-2020

SERVICES

Digital marketing

Online advertising

Media production

“I want to introduce Vietnamese authentic cuisine to Australian market”
(Truly Viet’s owner)
We sat down with Truly Viet to understand what their goals and targets were for their business. After much discussion, we realised that their main goal was to improve their online presence and optimise their digital marketing campaigns. Therefore we devised a plan to assist Truly Viet with their marketing strategy, social media management and business consultancy.

Through the use of multiple digital marketing strategies and tools, we were able to target a far wider audience from several different angles. This didn’t just happen overnight. Before we started, we made it a priority to fully understand the Truly Viet brand and what they wanted to achieve, in order for us to deliver the best possible outcome for our client.

The restaurant industry in Melbourne is dynamic, saturated, competitive and forever changing. That’s why it’s proving more and more difficult for a brand to make a name for themselves.

Therefore, one of the biggest challenges we faced was boosting the clients’ brand awareness quickly. As Truly Viet was a new business at the time, they had no following or loyal customer base. We were starting from scratch and had to work from the bottom up.

When we first met Truly Viet, they were not in the best shape. Their social media channels were filled with dull and generic content and their reviews were poor as people were failing to understand the Truly Viet brand and concept.

The signature taste of northern Vietnamese food is not common here in Melbourne. Therefore people became quick to judge, as it was unfamiliar territory for them.

Create attention-grabbing, innovative content that ultimately resulted in increased traffic and sales on social media channels

Capture true essence of Truly Viet through professional and high quality photography and videography

Run highly-targeted digital ads to bring the brand to the right audiences.

Bring influencers to the restaurant in order to fast track the growth of Truly Viet by tapping into new online channels.

THE RESULTS
30
REVENUE

Increase after 01 month

470170

ORGANIC REACH

The highest reach of one single post

98
SOCIAL MEDIA

Growth of followers after 03 months

Need a quote?
Just ask…

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