Through the use of multiple digital marketing strategies and tools, we were able to target a far wider audience from several different angles. This didn’t just happen overnight. Before we started, we made it a priority to fully understand the Truly Viet brand and what they wanted to achieve, in order for us to deliver the best possible outcome for our client.
Therefore, one of the biggest challenges we faced was boosting the clients’ brand awareness quickly. As Truly Viet was a new business at the time, they had no following or loyal customer base. We were starting from scratch and had to work from the bottom up.
When we first met Truly Viet, they were not in the best shape. Their social media channels were filled with dull and generic content and their reviews were poor as people were failing to understand the Truly Viet brand and concept.
The signature taste of northern Vietnamese food is not common here in Melbourne. Therefore people became quick to judge, as it was unfamiliar territory for them.
Increase after 01 month
The highest reach of one single post
Growth of followers after 03 months