Matthews Liquor is a well-known business in west Victoria. The brand is well recognised within the local community. When COVID-19 starts, there was significant increase of online order. At that point of time, the business owner found that his current marketing & operations may not be robust enough to scale up with the upcoming opportunities.

Due to the nature of this specific industry, internal system of Matthews Liquor was a mixed of multiple separated components which could not provide the business a centralised customer database.

Besides, as the business had been running on the traditional way of marketing for local community, the need to transform its online presence to reach to wider audience emerges as key factor for the growth of Matthews Liquor.