Landing Page
In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where visitors “land” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a Call To Action (CTA).
Landing Page
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
01.
Our Approach
Call To Action (CTA) focus
The landing page is not designed to give detailed information about your business. We always consult our clients to be directly on a specific goal what they can offer for their customers. You may only have a few seconds to keep the customers on your landing page. Keep it short and concise!
User Friendly
The last thing you want is to not be able to navigate your own website. If the site is not user friendly, it will not gain any traction. That is why we always keep it user friendly in mind to ensure that once people land on the site, they will be sticking around.
Good content & visual
Good content, clear message, and attractive design are key elements of a good landing page. Before designing any landing page, we always ensure that our team has fully captured the ultimate goal of your marketing campaign. No campaign is done with a half-hearted attitude from us. Your success is our pride!
05 Elements of a Good Landing Page
Unique design
First impressions are everything. When a potential lead lands on your page, you have a matter of seconds to catch their attention before they leave. One of the most important elements of any lead nurturing landing page is a custom design that is eye-catching, uncluttered, and easy to read.
Mobile responsiveness
Your landing page should also be fully responsive for mobile and tablet. As more people than ever use their smartphones to find information, you have no excuse for using a design that only looks good when viewed on a desktop. Let’s invest in a responsive design that looks perfectly on any device!
Contact information
You should also make it easy for leads to contact your business, including email address, contact number, a contact form or even a chatbot. The more information you include that helps people find you, the easier it will be for them to reach you.
Testimonials
Another way to build trust is by showing real-life people who have benefited from your product or service. Testimonials are a great way to encourage rapport too. People are more likely to relate to reviews from customers than they are to information that you provide about your business.
Call To Action
What is the core feature of your landing page? What do you want people to do? Which sounds more attractive? “Submit this form or Call us now to get a free consultation!” or “Get your free assessment right now!” Make sure you are telling people what you want them to do and what they will get out of it if they do!
Identify your Audience
Define your Most-wanted Action
Define your Message
Design your Landing Page
